Products Name "Rainbow Sea"

Production Country China

Theme Type Scientific Education

Episode Volume 52

Episode Length 22min

Dialogue Language Chinese

Title Language Chinese

Completed Date 2011

“Rainbow Sea” incorporates elements of outer space knowledge, space adventures, Chinese myths, science fictions, fairy tales and even Chinese delicacies, resulting in a cohesive whole. The program also takes an in-depth look at issues that are concerned by people around the world, such as environmental protection, the balance of nature and the pursuit of one’s dreams. “Rainbow Sea” aims to fill the gaps in the domestic market of sci-fi cartoons, and it strives to bring home-made animations to a new height.

The successful launch of China’s manned spaceship Shenzhou 7 in 2008 helps fuel the nationwide enthusiasm for knowing more about the outer space. And the subject of space adventure coincides with the current situation of the global economy when people suffering from the financial crisis are in urgent need of rebuilding their confidences in life and in themselves. Apart from that, we’ve taken into consideration that the domestic cartoon market still lacks high-quality animation in the genre of sci-fi adventure, which is the darling of youngsters. Sci-fi cartoon has a huge market with big potential and wide prospect regarding the development of its side-products.

近几年太空热持续升温，去年神七载人飞船的发射则把国内的太空热推向新的高潮；金融危机下的社会环境适合梦想的主题，因为这类主题的作品往往能够鼓励人们克服困难、追寻理想。这些都是我们在定位《星游记》的主题立意时所考虑的外部条件。同时，我们还看到国内缺乏高水准的科幻冒险类动画，而这一类型不但是青少年的最爱，而且是开发动漫衍生产品的最佳动画片类型，具有巨大的市场需求。

《星游记》将太空知识与星际冒险、中国神话与中国美食、科学幻想与童话故事等元素融为一体，展现一段异彩纷呈的太空冒险之旅，在深层意义上，本片同时还探讨了很多人类共同关心的话题，比如环保、自然的平衡、追求梦想的高尚品格等等。这部动画作品将把国产动画带向一个全新的思想高度，将完全改变国产动画片只有低龄观众的认知，填补国产动画片科幻冒险题材的空白。